Alternative page titles and descriptions

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In some cases, you may have designed titles and meta descriptions which target Internet-wide search engines. For example, it may be part of your SEO (Search Engine Optimization) strategy, in having more generic titles that attract visitors to distinguish your site from another.

However, these titles and descriptions may not be so appropriate for the search results within your own website. For example, if every page of your site has a title which begins with "ACME Co. - Leading Provider of Electronic Goods - ... " then your internal search results (served by Zoom) will all look remarkably similar at first glance and hard to tell apart.

To avoid this, you can specify alternative titles and descriptions for Zoom to use. This is done by having a ZOOMTITLE and ZOOMDESCRIPTION meta tag.

Here is an example of what you could have in the header of a web page:

<title>ACME Co. - Leading Provider of Electronic Products - Latest News and Announcements</title>
<meta name="description" content="News on ACME manufacturer and distributor of everything from USB sandwiches to Firewire donuts!">
<meta name="ZOOMTITLE" content="Latest News and Announcements">
<meta name="ZOOMDESCRIPTION" content="Find out what's new here at ACME">

Note that meta tags need to be within the <head>...</head> section of the page, in compliance with HTML Standards.

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Note: You must have “Title of page” enabled for indexing (on the “Indexing Options” panel of the Configuration tab) to index ZOOMTITLE meta tags, and "Meta description" for ZOOMDESCRIPTION tags.